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Web Pros 2020 is scheduled for June 3 at Penn State Beaver.
Tech Pros 2020 is scheduled for June 4–5 at Penn State Beaver.

The annual Penn State Tech Pros conference is heading to the Beaver campus in June, and this year’s event will be bigger and better than ever.  For over ten years, Tech Pros has been the conference dedicated to front-line and backroom IT employees with the aim of improving and creating development and networking opportunities and aligning work with the strategic direction of the university. 

As our Web track at Tech Pros has grown over the past few years, we are now committing a full day exclusively to our Web professionals, complete with workshops, presentations, vendors, and sessions only available during this program. Web Pros will provide professionals from across the university with a unique professional development and networking opportunity. 

Web Pros 2020 will take place at Penn State Beaver the day before Tech Pros with a focus on Web topics such as content management, accessibility, architecture, analytics, development, and interface design. 

 Web Pros is not just for IT. It’s for anyone who develops, manages, or creates content for the Web. Together, we can share knowledge and best practices, and gain valuable insight into issues facing the University. 

Mark your calendars and make plans to join us for Web Pros, June 3, and Tech Pros, June 4-5, at Penn State Beaver. 





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Friday, June 3 • 11:00am - 12:00pm
The Pursuit of Student Happiness: User Experiences Across Devices Matter

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Abstract 
In the world we live today, is there still anyone out there who uses only a single device? How important is it to analyze cross-device behavior to understand a student's experience? To optimize the user experience based on what device a user is engaging with at certain points in their journey with Penn State has become crucial to all of our web experiences. In this session, I will talk about how we used behavioral data to find gaps in the user experience on mobile devices for Commonwealth Campus websites to engage more prospective students to take an action on the site. You will learn about the methods we used and how A/B testing enabled us to test design experiences before committing heavy development time to change the design of the site. 
Outcomes 
  1. Partner with marketing teams to optimize your site experience and enhance your digital presence 
  1. Use behavioral data to determine a users experience across several different devices and optimize their journey through your website 
  1. Find user's pain points to completing tasks on your site, and fix that problem area 

  1. Learn how to conduct A/B tests before committing to a new design on your website 
  1. Learn about the different programs available to conduct testing and how they integrate with Google Analytics & your website" 


Speakers

Friday June 3, 2022 11:00am - 12:00pm EDT
Student Union Building (SUB) Auditorium (room 109)